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New Products

Purple Shampoo


Keep your hair looking beautiful after your salon visit with Verity Purple shampoo. Incorporate in your maintenance routine to neutralize brassiness in blonde, grey, or lightened hair. This shampoo is carefully formulated with jojoba and sweet almond oil to refine hair tone while protecting & sealing strands.

no animal testing / paraben, nitrate, and sulfate free / plant based protein

Directions for Use

Directions: mix a quarter size amount into your favorite verity shampoo. Apply to cleansed wet hair. Lather fully into roots and mid length (avoiding ends). Allow to process for one minute before rising thoroughly. For maximum results, combine with the verity hydrating collection. Ask your stylist for additional usage instructions.


Water, Sodium C14-16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide Dipa, Ceteareth-60 Myristyl Glycol, Glycol Distearate, Lauryl Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Aloe Barbadensis Leaf Juice, Panthenol, Polyquaternium-7, Polquaternium-10, Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis Extract, Fragrance, Phenoxyethanol, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Citric Acid, Ci 60725